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Research article

First published 2009-8

A latent class analysis of brand prestige

Melvin Prince, Mark A. Davies

Model Assisted Statistics and Applications

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Book review

First published 2013-1

Book Review: Meta-luxury: Brands and the Culture of Excellence

Alan Wilson

International Journal of Market Research

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Research article

First published 2004-11

How Utep Created Its Own Brand of Excellence

George D. Kuh, Diana S. Natalicio

About Campus: Enriching the Student Learning Experience

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Research article

First published 2000-01

Cultivating Service Brand Equity

Leonard L. Berry

Journal of the Academy of Marketing Science

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Research article

First published 2007-9

What can the Pharmaceutical World Learn from Consumer Branding Practice?

Giles D. Moss

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2010-12

Examining Brand Extensions and Their Potential to Dilute Team Brand Associations

Patrick Walsh, Stephen D. Ross

Sport Marketing Quarterly

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Research article

First published 2012-5

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Interactive Marketing

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Research article

First published 2006-2

Surfing the trend wave: poly values

S. Conran

Plastics,Rubber and Composites: Macromolecular Engineering

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Research article

First published 2019-2

Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Fang Wu, Qi Sun, Rajdeep Grewal [...]

Journal of Marketing Research

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Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

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