Abstract
Excellence in design is too often unrecognised by manufacturers who believe price is all, and under-appreciated by the general public. Yet iconic products and brands are invariably characterised by innovative and effective design. Various factors contribute to consumers' perception of ‘value' – design, quality, brand, price, for example. How these factors interact and are fed by knowledge and innovation is considered in the light of case studies of the use of polymers in market-leading products.
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