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Research article

First published 2021

Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis

Gregory Payne, Alicia Blanco-González, Giorgia Miotto [...]

American Behavioral Scientist

Retricted access

Research article

First published 2018-9

The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks

Jee-Won Kang, Young Namkung

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2016-10

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

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Research article

First published 2011-2

The impact of promotion on the development and stabilization of pharmaceutical product perceptions

Patrick Howie, Ewa J. Kleczyk

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2016-3

Constructing and communicating an ethical consumer identity: A Social Identity Approach

Eleni Papaoikonomou, Rosalia Cascon-Pereira, Gerard Ryan

Journal of Consumer Culture

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Research article

First published 1976-5

Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis

V. Kanti Prasad

Journal of Marketing Research

Open access

Research article

First published 2026

Branding Sustainably by Communicating Responsibly: An Exploration Through Stakeholders’ Lens

Anjali S Menon, Rajasekharan Pillai

Global Business Review

Open access

Research article

First published 2021-2

Replaced by a Robot: Service Implications in the Age of the Machine

Fraser McLeay, Victoria Sophie Osburg, Vignesh Yoganathan [...]

Journal of Service Research

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Research article

First published 2001-11

School Uniform Policies: Students’ Views of Effectiveness

Teresa M. Mccarthy, Josephine Moreno

Journal of School Leadership

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Review article

First published 2017-6

Generic drugs: Current status and future potential

Neelima Mallam, Chandra Shekar Byalakere Rudraiah, Sushma Rudraswamy

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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