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Retricted access

Research article

First published 2006-4

Drivers of Brand Extension Success

Franziska Völckner, Henrik Sattler

Journal of Marketing

Open access

Research article

First published 2024-5

Driver Expectations of a Partial Driving Automation System in Relation to Branding and Training

Jeremiah Singer, Brian C Tefft, Aaron Benson [...]

Human Factors: The Journal of the Human Factors and Ergonomics Society

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Retricted access

Research article

First published 2015-3

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Yuliya Strizhakova, Robin A. Coulter

Journal of International Marketing

Retricted access

Research article

First published 2010-5

A Conceptual Exploration of the Strategic Factors Driving New Brand Entry Decisions and Their Success

Danielle A. Chmielewski

Australasian Marketing Journal

Retricted access

Research article

First published 2014-2

Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and across Technology Generations

Shun Yin Lam, Venkatesh Shankar

Journal of Interactive Marketing

Retricted access

Research article

First published 2001-5

Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty

Magne Supphellen, Herbjørn Nysveen

International Journal of Market Research

Open access

Research article

First published 2021-1

Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust

Sara Javed, Md. Salamun Rashidin, Mingxia Zhu [...]

Sage Open

Retricted access

Research article

First published 2021-7

Real-Time Brand Reputation Tracking Using Social Media

Roland T. Rust, William Rand, Ming-Hui Huang [...]

Journal of Marketing

Retricted access

Research article

First published 2021-10

Drivers of Brand Engagement: The Role of Brand Communities

Sumanjit Dass, Rahul Sethi, Sapna Popli [...]

Global Business Review

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