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1-10 of 26 results for brand diversification

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Select article: Dynamics between brand diversification and segment diversification on firm value

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Research article

First published 2019-8

Dynamics between brand diversification and segment diversification on firm value

Yoon Koh

Tourism Economics

Select article: Diversification,Branding,and Performance of Professional Service Firms

Open access

Research article

First published 2018-8

Diversification,Branding,and Performance of Professional Service Firms

Carolina Castaldi, Marco S. Giarratana

Journal of Service Research

Select article: Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms

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Research article

First published 2011-8

Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms

Kyuwan Choi, Kyung Ho Kang, Seoki Lee [...]

Tourism Economics

Select article: Effects of Diversification Strategies on US Restaurant Firms' Performance

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Research article

First published 2015-8

Effects of Diversification Strategies on US Restaurant Firms' Performance

Kyung Ho Kang, Seoki Lee

Tourism Economics

Select article: Same or Different? An Aesthetic Design Question

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Research article

First published 2019-06

Same or Different? An Aesthetic Design Question

Krista J. Li, Yan Liu

Production and Operations Management

Select article: Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry

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Research article

First published 2017-5

Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry

Meike Eilert, Satish Jayachandran, Kartik Kalaignanam [...]

Journal of Marketing

Select article: (Re)Branding the Big Easy

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Research article

First published 2007-07

(Re)Branding the Big Easy

Kevin Fox Gotham

Urban Affairs Review

Select article: Filli Café: Experience Tea and Talk

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Research article

First published 2023-3

Filli Café: Experience Tea and Talk

Vimi Jham

Asian Journal of Management Cases

Select article: Inclusion of Condominium Units in Luxury Hotels as a Diversification Strategy: Property Performance Perspective

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Research article

First published 2022-2

Inclusion of Condominium Units in Luxury Hotels as a Diversification Strategy: Property Performance Perspective

Agnes DeFranco, Yoon Koh, Piyush Prem [...]

Cornell Hospitality Quarterly

Select article: Competitiveness Strategy of South Korean Cosmetic Brands: Current Practices and Opportunities for  Russian Cosmetic Brands

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Research article

First published 2024

Competitiveness Strategy of South Korean Cosmetic Brands: Current Practices and Opportunities for  Russian Cosmetic Brands

Han-Sol Lee, Alexander M. Zobov, Ekaterina A. Degtereva

Global Business Review

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