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Open access

Research article

First published 2020-4

Examining Economic Growth Through Brand Development: A Multinational Analysis

Dila Asfuroglu, Nuriye Zeynep Ökten, Elif Yolbulan Okan

Sage Open

Retricted access

Research article

First published 2016-2

Identity Development in Personal Branding Instruction

Ann K. Brooks, Chinedu Anumudu

Adult Learning

Open access

Research article

First published 2024-12

The use of branded clothing in identity development and social relations between adolescents

Jamile Leidiane dos Santos César, Luca Tateo

Culture & Psychology

Retricted access

Research article

First published 2025-3

Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

Bingxu Cheng, Do Young Pyun, Serhat Yilmaz

Sport Marketing Quarterly

Retricted access

Research article

First published 2014-5

Consumer Brand Engagement in Social Media: Conceptualization,Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie

Journal of Interactive Marketing

Retricted access

Research article

First published 2021-9

Multidimensional green brand equity: A cross-cultural scale development and validation study

Muhammad Ishtiaq Ishaq

International Journal of Market Research

Retricted access

Research article

First published 1964-8

The Development of Brand Loyalty

W. T. Tucker

Journal of Marketing Research

Retricted access

Research article

First published 2023

Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Niharika, Rajan Yadav

FIIB Business Review

Retricted access

Research article

First published 1971-11

The Influence of Brand Ambiguity on Brand Attitude Development

Stephen J. Miller, Michael B. Mazis, Peter L. Wright

Journal of Marketing Research

Retricted access

Research article

First published 2010-9

The Limits of Place Branding for Local Development: The Case of Tuscany and the Arnovalley Brand

Cecilia Pasquinelli

Local Economy: The Journal of the Local Economy Policy Unit

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