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Articles (650)

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1-10 of 650 results for brand competition

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Select article: Consumer self‐design and brand competition

Retricted access

Research article

First published 2023-08

Consumer self‐design and brand competition

Zheyin (Jane) Gu, Giri K. Tayi

Production and Operations Management

Select article: Competition in a Variety Seeking Market With Brand Name Awareness

Open access

Research article

First published 2021-4

Competition in a Variety Seeking Market With Brand Name Awareness

Liyang Xiong, Honglei Yu, Zhanqing Wang

Sage Open

Select article: Competitiveness through cooperation: Analysis of spatial patterns and inter-jurisdictional collaboration in the place branding of Ontario communities,Canada

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Research article

First published 2014-6

Competitiveness through cooperation: Analysis of spatial patterns and inter-jurisdictional collaboration in the place branding of Ontario communities,Canada

Evan Cleave, Godwin Arku

Local Economy: The Journal of the Local Economy Policy Unit

Select article: Brand Introduction Strategies and Competitive Environments

Retricted access

Research article

First published 1990-11

Brand Introduction Strategies and Competitive Environments

Hubert Gatignon, Barton Weitz, Pradeep Bansal

Journal of Marketing Research

Select article: A Model of Marketing Mix,Brand Switching,and Competition

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Research article

First published 1985-8

A Model of Marketing Mix,Brand Switching,and Competition

Gregory S. Carpenter, Donald R. Lehmann

Journal of Marketing Research

Select article: Analyzing Brand Competition across Subcategories

Retricted access

Research article

First published 2004-11

Analyzing Brand Competition across Subcategories

Michel Wedel, Jie Zhang

Journal of Marketing Research

Select article: The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

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Research article

First published 2009-5

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

Barak Libai, Eitan Muller, Renana Peres

Journal of Marketing

Select article: Making hotel brands work in a competitive environment

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Research article

First published 2004-07

Making hotel brands work in a competitive environment

Liping A. Cai, J. S. Perry Hobson

Journal of Vacation Marketing

Select article: Luxury brand licensing: Competition and reference group effects

Open access

Research article

First published 2023-10

Luxury brand licensing: Competition and reference group effects

Kenan Arifoğlu, Christopher S. Tang

Production and Operations Management

Select article: Book Review: Branding in a Competitive Market Place

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Book review

First published 2014-3

Book Review: Branding in a Competitive Market Place

Kirti Sharma

Vision: The Journal of Business Perspective

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