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Articles (225)

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1-10 of 225 results for brand community engagement

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Select article: Drivers of Brand Engagement: The Role of Brand Communities

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Research article

First published 2021-10

Drivers of Brand Engagement: The Role of Brand Communities

Sumanjit Dass, Rahul Sethi, Sapna Popli [...]

Global Business Review

Select article: Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

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Research article

First published 2020-2

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Reham Touni, Woo Gon Kim, Hyung-Min Choi [...]

Journal of Hospitality & Tourism Research

Select article: Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: Seriously Engaged Consumers: Navigating between Work and Play in Online Brand Communities

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Research article

First published 2018-11

Seriously Engaged Consumers: Navigating between Work and Play in Online Brand Communities

Stefânia Ordovás de Almeida, Daiane Scaraboto, João Pedro dos Santos Fleck [...]

Journal of Interactive Marketing

Select article: User Engagement in Festival Virtual Brand Communities: The Cases of Sónar and Primavera Sound (Barcelona)

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Research article

First published 2020-2

User Engagement in Festival Virtual Brand Communities: The Cases of Sónar and Primavera Sound (Barcelona)

Lluís Garay Tamajón, Soledad Morales Pérez

Journal of Hospitality & Tourism Research

Select article: Decomposing and relating user engagement in festivals’ virtual brand communities: An analysis of Sónar’s Twitter and Facebook

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Research article

First published 2020-3

Decomposing and relating user engagement in festivals’ virtual brand communities: An analysis of Sónar’s Twitter and Facebook

Lluís Garay, Soledad Morales

Tourist Studies

Select article: LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Open access

Research article

First published 2023

LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Cassius Coetzee, Marike Venter de Villiers, Tinashe Chuchu

Global Business Review

Select article: The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

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Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

Select article: Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Use of Brand Community Markers to Engage Existing Lifestyle Consumption Communities and Some Ethical Concerns

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Research article

First published 2015-12

Use of Brand Community Markers to Engage Existing Lifestyle Consumption Communities and Some Ethical Concerns

Ross Gordon, Sandra Jones, Lance Barrie [...]

Journal of Macromarketing

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