Sage Journals: Discover world-class research

Retricted access

Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

Retricted access

Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Retricted access

Research article

First published 2011-9

Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

Karine Raïes, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Free access

Research article

First published 2024-1

Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting [...]

Journal of Vacation Marketing

Retricted access

Research article

First published 2010-2

Does Size Matter? An Examination of Small and Large Web-Based Brand Communities

Daniele Scarpi

Journal of Interactive Marketing

Retricted access

Research article

First published 2016-11

Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Marleen Relling, Oliver Schnittka, Christian M. Ringle [...]

Journal of Interactive Marketing

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Retricted access

Research article

First published 2012-12

A Study on Indian Youth for Determining Relationship of Brand Loyalty with Customer Perceptions with Special Reference to Personal Banking Services

Ritu Srivastava, Ajay Prakash

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2023

Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

Chanda Gulati, Garima Mathur, Yogesh Upadhyay

FIIB Business Review

Retricted access

Research article

First published 2020-4

Brand communities and self-concept congruency in the case of a music festival

Kazár Klára

Tourism and Hospitality Research

Search results