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Research article

First published 2019-5

Consumer Brand Value Co-creation Typology

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

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Other

First published 2011-9

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Marketing Theory

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Research article

First published 2023-1

Artist Names as Human Brands: Brand Determinants,Creation and co-Creation Mechanisms

Francesco Angelini, Massimiliano Castellani, Pierpaolo Pattitoni

Empirical Studies of the Arts

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Research article

First published 2025

Timescapes of brand co-creation: A time-based multi-stakeholder place branding framework

Cecilia Pasquinelli, Jasper Eshuis

Marketing Theory

Open access

Research article

First published 2026

It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning

Matthias Anderski, Rachel Fuller, Geoff Dickson [...]

Australasian Marketing Journal

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Research article

First published 2025-5

From Affection to Action: The Role of Brand Love in Facilitating Co-creation in Online Brand Communities

Simra Mujahid, Sujata Khandai

Journal of Creating Value

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Research article

First published 2015-9

The challenge of internal stakeholder support for co-creational branding strategy

Åsa Thelander, Filippa Säwe

Public Relations Inquiry

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Research article

First published 2018-10

Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach

Christine Vallaster, Sylvia von Wallpach

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2023-11

A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement

Simra Mujahid, Sujata Khandai, Umashankar Venkatesh

Journal of Creating Value

Open access

Research article

First published 2026-3

The Role of Brand Co-creation Behavior Within the eWOM and CSR Moderation on Brand Trust and Purchase Intention

Maher Toukabri, Nozha Erragcha

NMIMS Management Review

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