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1-3 of 3 results for brand attitude choice performance

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Open access

Research article

First published 2021-11

Is Nestlé a Lady? The Feminine Brand Name Advantage

Ruth Pogacar, Justin Angle, Tina M. Lowrey [...]

Journal of Marketing

Retricted access

Research article

First published 2006-10

Steven Pike

Journal of Vacation Marketing

Open access

Research article

First published 2025-9

Soheyl Habibimajd, Najme Moradi, Nazila Yousefi

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector