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Retricted access

Research article

First published 2012-1

The Effect of Brand Acquisition and Disposal on Stock Returns

Michael A. Wiles, Neil A. Morgan, Lopo L. Rego

Journal of Marketing

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Research article

First published 2014-10

The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

Kyunghwa Chung, Chorong Youn, Yuri Lee

Clothing and Textiles Research Journal

Open access

Research article

First published 2023-7

When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account

Alessandro Biraglia, Christoph Fuchs, Elisa Maira [...]

Journal of Marketing

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Research article

First published 2008-11

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava

Journal of Marketing

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Research article

First published 2010-1

Employer Brand for Talent Acquisition: An Exploration towards its Measurement

Pallavi Srivastava, Jyotsna Bhatnagar

Vision: The Journal of Business Perspective

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Research article

First published 2017-9

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Marketing

Open access

Research article

First published 2026

Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry

Agata Leszkiewicz, Sarang Sunder, V Kumar [...]

Production and Operations Management

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Research article

First published 2012-7

The Impact of Brand Equity on Customer Acquisition,Retention,and Profit Margin

Florian Stahl, Mark Heitmann, Donald R. Lehmann [...]

Journal of Marketing

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Research article

First published 2021-10

Structural Equation Modelling of Properties That Trigger Purchaser’s Confidence in Acquisition of Products and Consumer’s Brand Choice in Rural Areas

Akansha Madan

International Journal of Rural Management

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Research article

First published 2022-8

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

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