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Articles (36)

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1-10 of 36 results for big data-driven marketing

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Select article: Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Open access

Research article

First published 2023-6

Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Victoria Fast, Daniel Schnurr, Michael Wohlfarth

Journal of Information Technology

Select article: Tourism destination marketing strategy driven by big data

Retricted access

Research article

First published 2024-7

Tourism destination marketing strategy driven by big data

Dan Zhou

Journal of Computational Methods in Sciences and Engineering

Select article: Big data: Hell or heaven? Digital platforms and market power in the data-driven economy

Retricted access

Research article

First published 2019-6

Big data: Hell or heaven? Digital platforms and market power in the data-driven economy

Massimiliano Nuccio, Marco Guerzoni

Competition & Change

Select article: Lifestyles in Amazon: Evidence from online reviews enhanced recommender system

Retricted access

Research article

First published 2020-11

Lifestyles in Amazon: Evidence from online reviews enhanced recommender system

Yinghui Huang, Hui Liu, Weiqing Li [...]

International Journal of Market Research

Select article: Uncovering big data in teaching public administration

Retricted access

Research article

First published 2026

Uncovering big data in teaching public administration

Jing He

Teaching Public Administration

Select article: Research on business English negotiation strategy optimization based on random forest big data analysis algorithm

Retricted access

Research article

First published 2025

Research on business English negotiation strategy optimization based on random forest big data analysis algorithm

Journal of Computational Methods in Sciences and Engineering

Select article: Official statistics and big data in Latin America: Data enclosures and counter-movements

Open access

Research article

First published 2024-3

Official statistics and big data in Latin America: Data enclosures and counter-movements

Oscar Arruda d’Alva, Edemilson Paraná

Big Data & Society

Select article: Gaming for Respondents: A Test of the Impact of Gamification on Completion Rates

Retricted access

Research article

First published 2017

Gaming for Respondents: A Test of the Impact of Gamification on Completion Rates

Susanna Warnock, J. Sumner Gantz

International Journal of Market Research

Select article: ‘Happy failures’: Experimentation with behaviour-based personalisation in car insurance

Open access

Research article

First published 2020-1

‘Happy failures’: Experimentation with behaviour-based personalisation in car insurance

Gert Meyers, Ine Van Hoyweghen

Big Data & Society

Select article: Analytics Capability in Marketing Education: A Practice-Informed Model

Open access

Research article

First published 2021-12

Analytics Capability in Marketing Education: A Practice-Informed Model

Simone Kurtzke, Justina Setkute

Journal of Marketing Education

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