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Retricted access

Research article

First published 2018-1

The dynamics and potentials of big data for audience research

Adrian Athique

Media,Culture & Society

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Research article

First published 2025-12

Big data audiences: Critical approaches to the datafication of audience ontologies in contemporary media industries

Jennifer Hessler, Elliot Montpellier

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2019-2

Television by the numbers: The challenges of audience measurement in the age of Big Data

JP Kelly

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2025-12

The ratings panel from participation to personification: Nielsen and the big-data reconfiguration of the audience

Jennifer Hessler

Convergence: The International Journal of Research into New Media Technologies

Open access

Research article

First published 2014-06

TV Audience Measurement with Big Data

Shawndra Hill

Big Data

Retricted access

Research article

First published 2024-10

How online advertising targets consumers: The uses of categories and algorithmic tools by audience planners

Thomas Beauvisage, Jean-Samuel Beuscart, Samuel Coavoux [...]

New Media & Society

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Research article

First published 2019-11

How algorithms see their audience: media epistemes and the changing conception of the individual

Eran Fisher, Yoav Mehozay

Media,Culture & Society

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Research article

First published 2019-3

A Big Data Approach to Assessing the Impact of Social Norms: Reporting One’s Exercise to a Social Media Audience

Christopher J. Carpenter, Chandra S. Amaravadi

Communication Research

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Research article

First published 2025-12

Recalcitrant audiencing: Between analytics and creative practice in the film industry

Johan Irving Søltoft, Anders Kristian Munk

Convergence: The International Journal of Research into New Media Technologies

Open access

Research article

First published 2023-1

Misinformation on Misinformation: Conceptual and Methodological Challenges

Sacha Altay, Manon Berriche, Alberto Acerbi

Social Media + Society

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