Search results: Sage Journals

Retricted accessResearch articleFirst published June, 2018

Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

Seunghwan Lee, Bob Heere

Sport Marketing Quarterly

Retricted accessResearch articleFirst published March, 2014

Gianfranco Walsh, Edward Shiu, Louise M. Hassan

Journal of International Marketing

Retricted accessOtherFirst published November, 2010

Brent L. Rollins, Karen King, George Zinkhan [...]

Therapeutic Innovation & Regulatory Science

Retricted accessResearch articleFirst published June, 2013

Andrew McStay

New Media & Society

Retricted accessResearch articleFirst published 2025

Farhan Mirza, Amir Zaib Abbasi, Mehedi Hasan [...]

Tourism and Hospitality Research

Open accessResearch articleFirst published January, 2022

Fazal ur Rehman, Basheer M. Al-Ghazali

Sage Open

Retricted accessResearch articleFirst published May, 2015

Khim-Yong Goh, Junhong Chu, Jing Wu

Journal of Interactive Marketing

Open accessResearch articleFirst published April, 2020

Syed Hassan Raza, Moneeba Iftikhar, Bahtiar Mohamad [...]

Sage Open

Retricted accessResearch articleFirst published August, 2004

Kenneth C.C. Yang

Cyberpsychology,Behavior,and Social Networking

Retricted accessResearch articleFirst published August, 1983

Robert E. Smith, William R. Swinyard

Journal of Marketing Research