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Articles (1394)

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1-10 of 1394 results for behavior pricing

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Select article: Transparency of Behavior-Based Pricing

Retricted access

Research article

First published 2020-2

Transparency of Behavior-Based Pricing

Xi Li, Krista J. Li, Xin (Shane) Wang

Journal of Marketing Research

Select article: Price fairness perceptions and hotel customers’ behavioral intentions

Retricted access

Research article

First published 2015-7

Price fairness perceptions and hotel customers’ behavioral intentions

Rania El Haddad, Rob Hallak, Guy Assaker

Journal of Vacation Marketing

Select article: Behavior-Based Pricing for Competing Firms Facing Variety-Seeking Consumers

Open access

Research article

First published 2025-9

Behavior-Based Pricing for Competing Firms Facing Variety-Seeking Consumers

Ting Zhang, Tsan-Ming Choi, TC Edwin Cheng

Production and Operations Management

Select article: Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

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Research article

First published 2021-5

Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

Kuangjie Zhang, Fengyan Cai, Zhengyu Shi

Journal of Marketing

Select article: Unit Root Behavior in Energy Futures Prices *

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Research article

First published 1992-04

Unit Root Behavior in Energy Futures Prices *

Apostolos Serletis

The Energy Journal

Select article: Examining Behavioral Biases in Discretionary Pricing: Evidence from Field and Lab Experiments

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Research article

First published 2024-6

Examining Behavioral Biases in Discretionary Pricing: Evidence from Field and Lab Experiments

Xinyu Liang, Yixin (Iris) Wang, Jun Li

Production and Operations Management

Select article: Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

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Research article

First published 2015-8

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

Uma R. Karmarkar, Baba Shiv, Brian Knutson

Journal of Marketing Research

Select article: The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited

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Research article

First published 2019-10

The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited

Wilfred Amaldoss, Chuan He

Journal of Marketing Research

Select article: Price and Choice Behavior

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Research article

First published 1972-2

Price and Choice Behavior

Zarrel V. Lambert

Journal of Marketing Research

Select article: The nominal share price anchor: A theoretical model of social norms and behavioral martingales in stock markets

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Research article

First published 2026-2

The nominal share price anchor: A theoretical model of social norms and behavioral martingales in stock markets

Fei Qiu, Yinghao Sheng, Jienv Jin [...]

Rationality and Society

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