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Articles (49)

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1-10 of 49 results for beauty brands

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Select article: The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry

Open access

Research article

First published 2025-7

The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry

Shakila Kousar, Jianguo Du, Muhammad Umair Wattoo

Sage Open

Select article: From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Retricted access

Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

Select article: “They’ll Go with the Lighter”: Tri-racial Aesthetic Labor in Clothing Retail

Retricted access

Research article

First published 2018-1

“They’ll Go with the Lighter”: Tri-racial Aesthetic Labor in Clothing Retail

Kyla Walters

Sociology of Race and Ethnicity

Select article: Fighting the Giants: The Case of a New Player

Retricted access

Case report

First published 2014-12

Fighting the Giants: The Case of a New Player

Herwina Rosnan, Rosmimah Mohd Roslin

South Asian Journal of Business and Management Cases

Select article: “The Shade of It All”: How Black Women Use Instagram and YouTube to Contest Colorism in the Beauty Industry

Open access

Research article

First published 2022-4

“The Shade of It All”: How Black Women Use Instagram and YouTube to Contest Colorism in the Beauty Industry

Kiara M. Childs

Social Media + Society

Select article: The Impact of Cosmetic and Beauty Campaigns on Women’s Mentality

Retricted access

Research article

First published 2025-5

The Impact of Cosmetic and Beauty Campaigns on Women’s Mentality

Allison Enriquez, Sung-Hee Wendy Paik, Young Eun Moon

Australasian Marketing Journal

Select article: “I want to … let my country shine”: Nationalism,development,and the geographies of beauty

Retricted access

Research article

First published 2020-10

“I want to … let my country shine”: Nationalism,development,and the geographies of beauty

Annie M Elledge, Caroline Faria

Environment and Planning D: Society and Space

Select article: How are e-retailer brands related to the manufacturer brands they offer?

Retricted access

Research article

First published 2023-1

How are e-retailer brands related to the manufacturer brands they offer?

Richard Huaman-Ramirez, Jean-François Toti

International Journal of Market Research

Select article: “This Is What Was Birthed”

Retricted access

Research article

First published 2015-7

“This Is What Was Birthed”

Dara Persis Murray

Journal of Communication Inquiry

Select article: The Branding of Chhokra

Retricted access

Other

First published 2009-7

The Branding of Chhokra

Zillur Rahman

Vision: The Journal of Business Perspective

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