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Articles (17)

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1-10 of 17 results for b2b purchasing

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Select article: Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing

Retricted access

Research article

First published 2021-07

Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing

Haris Krijestorac, Rajiv Garg, Prabhudev Konana

Production and Operations Management

Select article: A Roadmap for B2B Marketplace

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Research article

First published 2002-7

A Roadmap for B2B Marketplace

Ashis K. Pani

Management and Labour Studies

Select article: Holistic Selling: An Emerging Paradigm in B2B Markets

Open access

Research article

First published 2025-11

Holistic Selling: An Emerging Paradigm in B2B Markets

Tim Kalwey, Manfred Krafft, Yeji Lim [...]

Journal of Marketing

Select article: Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

Retricted access

Research article

First published 2013-2

Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

Anita Luo, V. Kumar

Journal of Marketing Research

Select article: Mining sequential patterns in the B2B environment

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Research article

First published 2009-12

Mining sequential patterns in the B2B environment

Ya-Han Hu, Yen-Liang Chen, Kwei Tang

Journal of Information Science

Select article: Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry,Heterogeneity,and Financial Impact

Open access

Research article

First published 2021-8

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry,Heterogeneity,and Financial Impact

Vikas Mittal, Kyuhong Han, Ju-Yeon Lee [...]

Journal of Marketing Research

Select article: Leveraging value creation to drive the growth of B2B platforms

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Research article

First published 2022-12

Leveraging value creation to drive the growth of B2B platforms

Edward G. Anderson, Jose Lopez, Geoffrey G. Parker

Production and Operations Management

Select article: Business-to-Business Interaction

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Research article

First published 2009-7

Business-to-Business Interaction

Hubert Faucher

Asian Journal of Management Cases

Select article: A SIMPLE HEURISTIC FOR DYNAMIC ORDER SIZING AND SUPPLIER SELECTION WITH TIME‐VARYING DATA

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Research article

First published 2002-12

A SIMPLE HEURISTIC FOR DYNAMIC ORDER SIZING AND SUPPLIER SELECTION WITH TIME‐VARYING DATA

HORST TEMPELMEIER

Production and Operations Management

Select article: Impact of Customer Complaint Handling Satisfaction on Customer Loyalty: Evidence from B2B Plastic Industry

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Research article

First published 2025-12

Impact of Customer Complaint Handling Satisfaction on Customer Loyalty: Evidence from B2B Plastic Industry

P. Suhail, G. V. Narayan, Y. Srinivasulu

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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