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Research article

First published 2022-7

Individual Experience and Engagement in Avatar-Mediated Environments: The Mediating Effect of Interpersonal Attraction

Fahad M. Alblehai

Journal of Educational Computing Research

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Research article

First published 2014-04

Does the Mask Govern the Mind?: Effects of Arbitrary Gender Representation on Quantitative Task Performance in Avatar-Represented Virtual Groups

Jong-Eun Roselyn Lee, Clifford I. Nass, Jeremy N. Bailenson

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2009-12

Parasocial Interaction with My Avatar: Effects of Interdependent Self-Construal and the Mediating Role of Self-Presence in an Avatar-Based Console Game,Wii

Seung-A Annie Jin, Namkee Park

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2017-01

When Virtual Muscularity Enhances Physical Endurance: Masculinity Threat and Compensatory Avatar Customization Among Young Male Adults

Roselyn J. Lee-Won, Wai Yen Tang, Mackenzie R. Kibbe

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2009-12

The Priming Effects of Avatars in Virtual Settings

Jorge Peña, Jeffrey T. Hancock, Nicholas A. Merola

Communication Research

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Research article

First published 2026

Avatar Anthropomorphism and Metaverse Marketing Adoption: A Social Cognitive Perspective

Aasir Ali, Yasir Hussain, Umair Tufail

Social Science Computer Review

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Research article

First published 2015-9

Sexualized Avatars Lead to Women’s Self-Objectification and Acceptance of Rape Myths

Jesse Fox, Rachel A. Ralston, Cody K. Cooper [...]

Psychology of Women Quarterly

Open access

Research article

First published 2026-1

Understanding In-Game Purchases in the Metaverse: The Role of Avatar Identification and Motivational Factors

Shehla Naureen, Shazia Faiz

Sage Open

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Research article

First published 2009-12

Modality Effects in Second Life: The Mediating Role of Social Presence and the Moderating Role of Product Involvement

Seung-A Annie Jin

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2023-12

Gen Z’s Engagement with the Metaverse: Mediated Role of Symbolic Gratification and Desired Enhancement of Reality and Moderated Role of Gender

Vinish Kathuria

Metamorphosis: A Journal of Management Research

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