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Retricted access

Research article

First published 2018-9

Trust in Branded Autonomous Vehicles & Performance Expectations: A Theoretical Framework

Natalie Celmer, Russell Branaghan, Erin Chiou

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Research article

First published 2005-07

Brands

Adam Arvidsson

Journal of Consumer Culture

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Other

First published 2026

Agentic AI in Branding: Driving Hyper-personalization and Real-time Adaptation

Sandeep Puri, Jaideep A. Pradhan, Bernadette G. Bernabe [...]

Global Business Review

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Research article

First published 2026-1

Transparency,disclosure and autonomy: Moral judgment and attitudes toward branded content among media workers

Patrick Lee Plaisance, Jin Chen

Journalism

Free access

Research article

First published 2018-1

‘Brandspeak’: Metaphors and the rhetorical construction of internal branding

Monika Müller

Organization

Retricted access

Other

First published 2015-12

Examining the use of Professional Sport Teams as a Brand Extension Strategy in Korean Professional Baseball

Patrick Walsh, Hansol Hwang, Choong Hoon Lim [...]

Sport Marketing Quarterly

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Research article

First published 2013-2

Liberalizing FDI in Retail: Implications for India’s Trade Agreements

Arpita Mukherjee, Tanu M. Goyal

Foreign Trade Review

Retricted access

Research article

First published 2005-03

Image formation,information sources and an iconic Australian tourist destination

Janet Hanlan, Stephen Kelly

Journal of Vacation Marketing

Open access

Research article

First published 2026

It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning

Matthias Anderski, Rachel Fuller, Geoff Dickson [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2020-12

Look,Ma,no hands! A preliminary study of educational interventions aimed at setting realistic expectations of semi-autonomous vehicle technology

Shruti M. Amre, Kelly S. Steelman

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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