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Research article

First published 2011-3

An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets

Junhong Chu, Pradeep K. Chintagunta

Journal of Marketing

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Research article

First published 1996-12

Executive Insights: The Korean Automobile Industry—Challenges and Strategies in the Global Market

Dong-Ok Lee, Keunchul Lee, Jae-Jin Kim [...]

Journal of International Marketing

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Research article

First published 2023-4

The Effect of Early Electric Vehicle Subsidies on the Automobile Market

Xi Wu, Jing Gong, Brad N. Greenwood [...]

Journal of Public Policy & Marketing

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Research article

First published 2001-6

Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers

Andreas F. Grein, C. Samuel Craig, Hirokazu Takada

Journal of International Marketing

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Other

First published 1994-12

Switching Behavior in Automobile Markets: A Consideration-Sets Model

Rajan Sambandam, Kenneth R. Lord

Journal of the Academy of Marketing Science

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Research article

First published 2019-2

Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Fang Wu, Qi Sun, Rajdeep Grewal [...]

Journal of Marketing Research

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Research article

First published 2010-4

Capital Structure and Product Market Determinants: Empirical Evidence from the Indian Automobile Industry

Himanshu Joshi

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 1923-3

The Overseas Automobile Market

Capt. E. A. Rouch

Proceedings of the Institution of Automobile Engineers

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Research article

First published 2017-12

Driving the Future : A Management Flight Simulator of the US Automobile Market

David R. Keith, Sergey Naumov, John Sterman

Simulation & Gaming

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Research article

First published 2025-5

An empirical study on the factors influencing the new product development process in Indian automobile industries

Sharma Rajeev, Pareek Prashant, Patel Malay R

Proceedings of the Institution of Mechanical Engineers,Part D: Journal of Automobile Engineering

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