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Open access

Research article

First published 2025-9

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Barbara Duffek, Andreas B. Eisingerich, Omar Merlo [...]

Journal of Marketing

Retricted access

Research article

First published 2006-03

The Social Sources of Authenticity in Global Handicraft Markets

Frederick F. Wherry

Journal of Consumer Culture

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Research article

First published 2013-10

Staging experience,valuing authenticity: Towards a market perspective on territorial development

Hugues Jeannerat

European Urban and Regional Studies

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Research article

First published 2022-3

Watered Down: Market Growth,Authenticity,and Evaluation in Craft Beer

Jo-Ellen Pozner, Michaela DeSoucey, J. Cameron Verhaal [...]

Organization Studies

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Research article

First published 2022-9

Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism

Craig J. Thompson, Ankita Kumar

Journal of Marketing

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Research article

First published 2025-7

The Lure of Cultural Authenticity: Netflix and Speculative Koreanness in the Global Media Market

Benjamin M. Han, Dal Yong Jin, Kyong Yoon

Television & New Media

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Research article

First published 2025

Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

Catherine Cheung, Hanqun Song

Journal of Vacation Marketing

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Research article

First published 2022-11

Influencer Marketing and Authenticity in Content Creation

Sommer Kapitan, Patrick van Esch, Vrinda Soma [...]

Australasian Marketing Journal

Open access

Research article

First published 2024-8

Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach

Claire Lambert, Melissa Fong-Emmerson, Sonja Coetzee [...]

Australasian Marketing Journal

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Research article

First published 2024-5

A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing

Zhenxian (Zoey) Piao, Gi Won Kang, Sung-Eun Kim [...]

Journal of Hospitality & Tourism Research

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