Sage Journals: Discover world-class research

Retricted access

Research article

First published 2020-10

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Jessica Vredenburg, Sommer Kapitan, Amanda Spry [...]

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2006-10

The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption

Thomas W. Leigh, Cara Peters, Jeremy Shelton

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2017-7

Brand local: Consumer evaluations as commodity activism on Yelp.com

Kathleen M Kuehn

Journal of Consumer Culture

Retricted access

Research article

First published 2025

The Impact of Co-creation of Experience and Souvenir Authenticity on Destination Brand Experience and Souvenir Repurchase Intention

Deepti Jog, Vivek Pani Gumparthi

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2021-5

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Anniek W. Eigenraam, Jiska Eelen, Peeter W.J. Verlegh

Journal of Interactive Marketing

Retricted access

Research article

First published 2024-10

Exploring international customers’ luxury service experiences during the COVID-19 pandemic

EunPyo Hong, Jiseon Ahn

Tourism and Hospitality Research

Open access

Review article

First published 2024-7

Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook

Xiaoqing Li, Ming-Fook Lim, Aizah Nadia Aknie Ramlee [...]

Sage Open

Retricted access

Research article

First published 2014-6

Authenticity is Contagious: Brand Essence and the Original Source of Production

George E. Newman, Ravi Dhar

Journal of Marketing Research

Retricted access

Research article

First published 2013-9

Conspicuous Conservation: Using Semiotics to Understand Sustainable Luxury

Marie-Cécile Cervellon

International Journal of Market Research

Open access

Research article

First published 2023-11

CEO Sociopolitical Activism as a Signal of Authentic Leadership to Prospective Employees

Moritz Appels

Journal of Management

Search results