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Research article

First published 2024-11-15

Analysis of the effectiveness of the augmented reality technique as an influence on the digital marketing

G. Gokulkumari, Ibrahim Alhassan, Sulafah M. Basahel

Web Intelligence

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Research article

First published 2023

Augmented Reality: New Future of Social Media Influencer Marketing

Mudita Sinha, Mallika Srivastava

Vision: The Journal of Business Perspective

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Research article

First published 2020-11

Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience

Mathew Chylinski, Jonas Heller, Tim Hilken [...]

Australasian Marketing Journal

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Research article

First published 2023-4

Understanding augmented reality marketing in world cultural heritage site,the lens of authenticity perspective

Chris Zhu, Man-U. Io, Henrique Fátima Boyol Ngan [...]

Journal of Vacation Marketing

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Research article

First published 2024-5

Model design to investigate the role of augmented reality technology on contextual marketing: a system dynamics approach

Hamid Reza Irani, Tooraj Karimi, Samira Shafiei

SIMULATION

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Research article

First published 2025-5-11

Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed,budget-conscious audience?

Sridevi Gopakumar, Madhava Priya Dananjayan

Journal of Information Technology Teaching Cases

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Research article

First published 2016-6

Evaluating Augmented Reality to Complete a Chain Task for Elementary Students With Autism

David F. Cihak, Eric J. Moore, Rachel E. Wright [...]

Journal of Special Education Technology

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Review article

First published 2025-12

Impact of augmented reality on libraries: A systematic literature review

Khurram Shahzad, Shakeel Ahmad Khan, Abid Iqbal

Journal of Librarianship and Information Science

Open access

Research article

First published 2013-9

A New Hybrid Approach for Augmented Reality Maintenance in Scientific Facilities

Héctor Martínez, Seppo Laukkanen, Jouni Mattila

International Journal of Advanced Robotic Systems

Open access

Research article

First published 2019-3

Underwater navigation using visual markers in the context of intervention missions

Arturo Gomez Chavez, Christian A Mueller, Tobias Doernbach [...]

International Journal of Advanced Robotic Systems

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