Sage Journals: Discover world-class research

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Research article

First published 1999-9

Attitudes towards Beer and Tobacco Sports Sponsorships

Fredric Kropp, Anne M. Lavack, Stephen J.S. Holden [...]

Sport Marketing Quarterly

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Research article

First published 2026

Developing and Validating a Multidimensional Attitudes Toward Sport Sponsorship Scale

Zachary C. T. Evans, Terry Eddy

Sport Marketing Quarterly

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Research article

First published 2023-6

Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception,Attitude toward Sponsor,and Word-of-Mouth Intention

Akira Asada, Meimei Yan, Yong Jae Ko [...]

Sport Marketing Quarterly

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Research article

First published 2023-3

Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

Sung Wook (Sean) Son, Antonio Williams

Sport Marketing Quarterly

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Research article

First published 2010-6

Ambush Marketing Disclosure Impact on Attitudes toward the Ambusher's Brand

Marc Mazodier, Pascale Quester

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2022-2

Clever or foolish? Playing with the rivalry in leveraging sports sponsorships of SMEs

Stefan Walzel, Gerhard Nowak

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2016-11

Native Advertising as a New Public Relations Tactic

Kaye D. Sweetser, Sun Joo (Grace) Ahn, Guy J. Golan [...]

American Behavioral Scientist

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Research article

First published 2007-9

Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event

Kostas Alexandris, Elisabeth Tsaousi, Jeffrey James

Sport Marketing Quarterly

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Research article

First published 2008-6

Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

Windy Dees, Gregg Bennett, Jorge Villegas

Sport Marketing Quarterly

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Research article

First published 2021-3

The Influence of Second Screen Multitasking on Sponsorship Effects

Sanghak Lee

Sport Marketing Quarterly

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