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Research article

First published 2026

Embracing a Sustainable Future: How Environmental Consciousness Influences Green Purchase Behaviour

Vishal Kumar Laheri

IIM Kozhikode Society & Management Review

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Research article

First published 2024

Purchase Intention of Green Financial Products: Application of Behavioral Reasoning Theory

Laxman Pokhrel, Bhaskar Bahadur Dangi, Manoj Kumar Chaudhary [...]

Business Perspectives and Research

Open access

Research article

First published 2021-7

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Minh-Tri Ha

Sage Open

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Research article

First published 2014-9

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

Journal of Marketing

Open access

Research article

First published 2020-4

The Moderating Role of Product Type in Network Buying Behavior

Jin Xiao, Ling Xie, Muhammad Faisal Shahzad [...]

Sage Open

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Research article

First published 2023-3

What Triggers You to Buy Green Products? Explaining Through an Extended TPB Model

Ahnaf Chowdhury Niloy, Jakia Sultana, Jawad bin Alam [...]

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2026-2

The Role of Perceived Environmental Responsibility and Environmental Concern on Shaping Green Purchase Intention

Cong Doanh Duong, Xuan Hau Doan, Dang Manh Vu [...]

Vision: The Journal of Business Perspective

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Research article

First published 2021-3

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Subburaj Alagarsamy, Sangeeta Mehrolia, Sonia Mathew

Vision: The Journal of Business Perspective

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Research article

First published 2022-4

Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach

Rakesh Kumar, Vibhuti Tripathi

Global Business Review

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Research article

First published 2025

Bridging the Green Gap: Mediating Effects of Environmental Habits and Values on Consumer Behaviour

Vishal Kumar Laheri

Global Business Review

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