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Articles (25)

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1-10 of 25 results for attention and brand choice

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Select article: Attention Trajectories Capture Utility Accumulation and Predict Brand Choice

Open access

Research article

First published 2023-8

Attention Trajectories Capture Utility Accumulation and Predict Brand Choice

Ana Martinovici, Rik Pieters, Tülin Erdem

Journal of Marketing Research

Select article: How to Improve Brand Tracking Research: A Frozen Pizza Case Study

Retricted access

Research article

First published 2009

How to Improve Brand Tracking Research: A Frozen Pizza Case Study

Keith Chrzan, Douglas Malcolm

International Journal of Market Research

Select article: Breaking through Fast-Forwarding: Brand Information and Visual Attention

Retricted access

Research article

First published 2008-11

Breaking through Fast-Forwarding: Brand Information and Visual Attention

S. Adam Brasel, James Gips

Journal of Marketing

Select article: Simulation Experiments in Choice Simplification: The Effects of Task and Context on Forecasting Performance

Retricted access

Research article

First published 1998-5

Simulation Experiments in Choice Simplification: The Effects of Task and Context on Forecasting Performance

Rick L. Andrews, Ajay K. Manrai

Journal of Marketing Research

Select article: Investigating the Effects of Excise Taxes,Public Usage Restrictions,and Antismoking Ads Across Cigarette Brands

Retricted access

Research article

First published 2021-5

Investigating the Effects of Excise Taxes,Public Usage Restrictions,and Antismoking Ads Across Cigarette Brands

Yanwen Wang, Michael Lewis, Vishal Singh

Journal of Marketing

Select article: Can Repeating an Advertisement More Frequently than the Competition Affect Brand Preference in a Mature Market?

Retricted access

Research article

First published 1995-4

Can Repeating an Advertisement More Frequently than the Competition Affect Brand Preference in a Mature Market?

Giles D'souza, Ram C. Rao

Journal of Marketing

Select article: Designation of Origin,Brand or Price: What Factors Determine Wine Selection in a Restaurant? An Analysis Using Eye-Tracking

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Research article

First published 2026

Designation of Origin,Brand or Price: What Factors Determine Wine Selection in a Restaurant? An Analysis Using Eye-Tracking

Ricardo Díaz-Armas, Sara Campo, Andrés Fernández-Martín [...]

Cornell Hospitality Quarterly

Select article: Reading Between the Lines: Understanding Customer Experience With Disruptive Technology Through Online Reviews

Retricted access

Research article

First published 2021-8

Reading Between the Lines: Understanding Customer Experience With Disruptive Technology Through Online Reviews

Jeandri Robertson, Caitlin Ferreira, Jeannette Paschen

Australasian Marketing Journal

Select article: “Speed of Replacement”: Modeling Brand Loyalty Using Last-Move Data

Retricted access

Research article

First published 2009-8

“Speed of Replacement”: Modeling Brand Loyalty Using Last-Move Data

Hai Che, P.B. (Seethu) Seetharaman

Journal of Marketing Research

Select article: A Test for Hit Rate in Binary Response Models

Retricted access

Research article

First published 2000-3

A Test for Hit Rate in Binary Response Models

Philip Hans Franses

International Journal of Market Research

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