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Articles (14)

Journals (0)

1-10 of 14 results for athlete brand identity

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Select article: Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Open access

Research article

First published 2025-2

Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

Select article: The Effects of Self-Brand Connection and Self-Construal on Consumers' Psychological and Behavioral Responses to Athlete Scandals

Retricted access

Research article

First published 2023-3

The Effects of Self-Brand Connection and Self-Construal on Consumers' Psychological and Behavioral Responses to Athlete Scandals

Akiko Arai, Yong Jae Ko, Akira Asada [...]

Sport Marketing Quarterly

Select article: Bio at First Sight: Investigating the Role of Biography as an Element of an Athlete's Social Media Brand

Retricted access

Research article

First published 2026

Bio at First Sight: Investigating the Role of Biography as an Element of an Athlete's Social Media Brand

Nataliya Bredikhina, Heather Kennedy

Sport Marketing Quarterly

Select article: Selfie Scores: A Scoping Review of Research on Athlete Social Media Self-Presentation

Retricted access

Research article

First published 2025

Selfie Scores: A Scoping Review of Research on Athlete Social Media Self-Presentation

Qingru Xu

Communication & Sport

Select article: Riding Around Stigma

Retricted access

Research article

First published 2017-10

Riding Around Stigma

Ophir Sefiha

Communication & Sport

Select article: Self-Branding of Women Olympic Athletes on Instagram: An Analysis of Post-Feminism and the Socio-Political Context of Türkiye

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Research article

First published 2025

Self-Branding of Women Olympic Athletes on Instagram: An Analysis of Post-Feminism and the Socio-Political Context of Türkiye

Merve Altun Ekinci, Canan Koca

Communication & Sport

Select article: The Emergence of the Athlete-Creative: Negotiating Boundaries in Digital Sports Media

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Research article

First published 2025

The Emergence of the Athlete-Creative: Negotiating Boundaries in Digital Sports Media

Communication & Sport

Select article: Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions

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Research article

First published 2008-9

Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions

Brad D. Carlson, D. Todd Donavan

Sport Marketing Quarterly

Select article: Paralympic cripvertising: On the gendered self-representations of Paralympic athletes on social media

Open access

Research article

First published 2025-1

Paralympic cripvertising: On the gendered self-representations of Paralympic athletes on social media

Emma Pullen, Laura Mora, Michael Silk

New Media & Society

Select article: Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices

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Research article

First published 2020-3

Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices

Jerred Junqi Wang, Jessica R. Braunstein-Minkove, Thomas A. Baker [...]

Sport Marketing Quarterly

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