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Articles (43)

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1-10 of 43 results for associative network theory of memory

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Select article: Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

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Research article

First published 2008-12

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras

Journal of International Marketing

Select article: Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity

Open access

Research article

First published 2024-1

Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity

Ling Peng, Ifraz Adeel, Arslan Ayub [...]

Sage Open

Select article: A Memory-Theory Perspective of Country-Image Formation

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Research article

First published 2016-6

A Memory-Theory Perspective of Country-Image Formation

Richard Lee, Larry Lockshin, Luke Greenacre

Journal of International Marketing

Select article: The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

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Research article

First published 2012-6

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer

Journal of International Marketing

Select article: How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

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Research article

First published 2024-9

How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

Larissa Mae Bali, Zachary William Anesbury, Peilin Phua [...]

International Journal of Market Research

Select article: The Relationship Between Semantic Memory Network and Tip-of-the-Tongue Phenomenon: Evidence From a Large-Scale Diffusion MRI Dataset

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Research article

First published 2026

The Relationship Between Semantic Memory Network and Tip-of-the-Tongue Phenomenon: Evidence From a Large-Scale Diffusion MRI Dataset

Ziyi He, Xiaoyan Gong, Cheng Wang

Language and Speech

Select article: Research on Associative Memory Models of Emotional Robots

Open access

Research article

First published 2014

Research on Associative Memory Models of Emotional Robots

Wang Yi, Wang Zhi-liang, Wang Wei

Advances in Mechanical Engineering

Select article: Supplier Slip-Ups: How Malpractices Can Bite Into Restaurant Market Value

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Research article

First published 2026-2

Supplier Slip-Ups: How Malpractices Can Bite Into Restaurant Market Value

James Raad, Felipe Ruiz-Moreno, Juan Luis Nicolau

Journal of Hospitality & Tourism Research

Select article: Naïve to expert: Considering the role of previous knowledge in memory

Open access

Review article

First published 2020

Naïve to expert: Considering the role of previous knowledge in memory

Alejandra Alonso, Jacqueline van der Meij, Dorothy Tse [...]

Brain and Neuroscience Advances

Select article: A Meeting of the Minds: Exploring the Core–Periphery Structure and Retrieval Paths of Destination Image Using Social Network Analysis

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Research article

First published 2018-5

A Meeting of the Minds: Exploring the Core–Periphery Structure and Retrieval Paths of Destination Image Using Social Network Analysis

Yuan Wang, Xiang (Robert) Li, Kun Lai

Journal of Travel Research

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