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Retricted access

Research article

First published 2016-10

When should the Ask be a Nudge? The Effect of Default Amounts on Charitable Donations

Indranil Goswami, Oleg Urminsky

Journal of Marketing Research

Retricted access

Research article

First published 2012-12

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Nicole Koschate-Fischer, Isabel V. Stefan, Wayne D. Hoyer

Journal of Marketing Research

Retricted access

Research article

First published 2018-3

Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount

Tatiana M. Fajardo, Claudia Townsend, Willy Bolander

Journal of Marketing

Open access

Research article

First published 2020-2

Look to Others Before You Leap: A Systematic Literature Review of Social Information Effects on Donation Amounts

Claire van Teunenbroek, René Bekkers, Bianca Beersma

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2020-8

Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns

Michael Tsiros, Caglar Irmak

Journal of Marketing Research

Retricted access

Research article

First published 2003-9

When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing

G. Douglas Olsen, John W. Pracejus, Norman R. Brown

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2023-5

Periodic Versus Aggregate Donations: Leveraging Donation Frequencies to Cultivate the Regular Donor Portfolio

Ana Minguez, F. Javier Sese

Journal of Service Research

Retricted access

Research article

First published 2011-2

Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle

Griet Alice Verhaert, Dirk Van den Poel

Journal of Interactive Marketing

Retricted access

Research article

First published 1981-10

The Influences of Eye-Gaze,Style of Dress,and Locality on the Amounts of Money Donated to a Charity

Ray Bull, Elizabeth Gibson-Robinson

Human Relations

Retricted access

Research article

First published 1999-5

Asking for less to obtain more

Pierre Desmet

Journal of Interactive Marketing

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