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Open access

Research article

First published 2025-6

Algorithmic personalization and brand loyalty: An experiential perspective

Chinedu James Obiegbu, Gretchen Larsen

Marketing Theory

Retricted access

Research article

First published 2017-3

Algorithmic brands: A decade of brand experiments with mobile and social media

Nicholas Carah

New Media & Society

Retricted access

Research article

First published 2021-9

When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors

Raji Srinivasan, Gülen Sarial-Abi

Journal of Marketing

Retricted access

Research article

First published 2018-3

Algorithmic brand culture: participatory labour,machine learning and branding on social media

Nicholas Carah, Daniel Angus

Media,Culture & Society

Free access

Research article

First published 2013-12

Combining the Bees Algorithm and shape grammar to generate branded product concepts

MC Ang, KW Ng, DT Pham

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

Retricted access

Research article

First published 2021-04-12

Dairy brand loyalty measurement model based on machine learning clustering algorithm

Xiujuan Liu, Huifeng Zhao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2021-08-11

Two-parameter KNN algorithm and its application in recognition of brand rice

Siyu Zhu, Chongnan He, Mingjuan Song [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2021-1

Influencer Management Tools: Algorithmic Cultures,Brand Safety,and Bias

Sophie Bishop

Social Media + Society

Retricted access

Research article

First published 2010-6

Name-Letter Branding under Scrutiny: Real Products,New Algorithms,and the Probability of Buying

Stefan Stieger

Perceptual and Motor Skills

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Research article

First published 2022-12

Forecasting Buying Intention Through Artificial Neural Network: An Algorithmic Solution on Direct-to-Consumer Brands

Bikram Prasad, Indrajit Ghosal

FIIB Business Review

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