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1-10 of 143 results for aggregate marketing system

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Select article: Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system

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First published 2010-12

Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system

Eric H. Shaw

Marketing Theory

Select article: Marketing's Contributions to Society

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Research article

First published 1999-10

Marketing's Contributions to Society

William L. Wilkie, Elizabeth S. Moore

Journal of Marketing

Select article: An Exploration of Marketing's Impacts on Society: A Perspective Linked to Democracy

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Research article

First published 2008-9

An Exploration of Marketing's Impacts on Society: A Perspective Linked to Democracy

Katherine E. Jocz, John A. Quelch

Journal of Public Policy & Marketing

Select article: The Effects of Punitive Damages Litigation on Marketing and Public Policy

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Research article

First published 1992-06

The Effects of Punitive Damages Litigation on Marketing and Public Policy

Fred W. Morgan, Jeffrey J. Stoltman

Journal of Macromarketing

Select article: Algorithmic trading in the Iowa electronic markets

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Research article

First published 2012-8-2

Algorithmic trading in the Iowa electronic markets

James E. Schmitz

Algorithmic Finance

Select article: The Adaptability of Marketing Systems to Interventions in Developing Countries: Evidence from the Pineapple System in Benin

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Research article

First published 2014-9

The Adaptability of Marketing Systems to Interventions in Developing Countries: Evidence from the Pineapple System in Benin

Menouwesso H. Hounhouigan, Paul T.M. Ingenbleek, Ivo A. van der Lans [...]

Journal of Public Policy & Marketing

Select article: Equity Values and Prediction of Earnings with Disaggregation of Earnings in India

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Research article

First published 2020-8

Equity Values and Prediction of Earnings with Disaggregation of Earnings in India

Pooja Kumari, Chandra Sekhar Mishra

Global Business Review

Select article: The Search for a Dominant Logic

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Research article

First published 2008-09

The Search for a Dominant Logic

Roger A. Layton

Journal of Macromarketing

Select article: The Biogeographical Foundations of African Marketing Systems

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Research article

First published 2020-3

The Biogeographical Foundations of African Marketing Systems

Paul T. M. Ingenbleek

Journal of Macromarketing

Select article: The First Dialogue on Macromarketing

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Research article

First published 1995-03

The First Dialogue on Macromarketing

Eric H. Shaw

Journal of Macromarketing

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