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Research article

First published 2023-6

Using grey-quality function deployment to construct an aesthetic product design matrix

Nanyi Wang, Xinhui Kang, Qian Wang [...]

Concurrent Engineering

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Research article

First published 2008-9

Ecological Aesthetics Design: Presenting a Framework for Product Aesthetics

Moin Rahman, Ira Jhangiani

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Review article

First published 2005-9

Design of Consumer Product Webpages: Experimental Investigations of Aesthetic and Performance Factors

Kristi E. Schmidt, Yili Liu

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2020-07-17

Aesthetic product design combining with rough set theory and fuzzy quality function deployment

Xinhui Kang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2019

An assessment of aesthetics and comfort for women’s apparel products in terms of pattern design parameters

Yu Zhao, Jing Song, Qiuyu Yu [...]

Journal of Engineered Fibers and Fabrics

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Research article

First published 2017-1

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng (Allan) Chen [...]

Journal of Marketing

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Research article

First published 2025-7

Exploring Smartwatch Aesthetic Preferences Through the Unified Model of Aesthetics

Jun Ma, Mohd Faiz bin Yahaya, Lichen Tai [...]

Empirical Studies of the Arts

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Research article

First published 2017-1

Beauty in Efficiency

Odette da Silva, Nathan Crilly, Paul Hekkert

Empirical Studies of the Arts

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Research article

First published 2011-4

Aesthetic Incongruity Resolution

Vanessa M. Patrick, Henrik Hagtvedt

Journal of Marketing Research

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Research article

First published 2023-1

Probing the Extremes of Aesthetics: The Role of Typicality and Novelty in the Aesthetic Preference of Industrial Boilers

Safia Najwa Suhaimi, Blair Kuys, Deirdre Barron [...]

Empirical Studies of the Arts

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