You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (705)

Journals (0)

1-10 of 705 results for advertising theory

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence

Retricted access

Research article

First published 2004-06

Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence

Robert E. Smith, Xiaojing Yang

Marketing Theory

Select article: The Dark Sides of AI Advertising: The Integration of Cognitive Appraisal Theory and Information Quality Theory

Retricted access

Research article

First published 2025-4

The Dark Sides of AI Advertising: The Integration of Cognitive Appraisal Theory and Information Quality Theory

Luan-Thanh Nguyen, Tri-Quan Dang, Dang Thi Viet Duc

Social Science Computer Review

Select article: Advertising Theory: Reconceptualizing the Building Blocks

Retricted access

Research article

First published 2004-06

Advertising Theory: Reconceptualizing the Building Blocks

Xiaoli Nan, Ronald J. Faber

Marketing Theory

Select article: Applying Social Learning Theory to Advertising

Retricted access

Research article

First published 1983-3

Applying Social Learning Theory to Advertising

Joan Lunz

South African Journal of Psychology

Select article: Attribution Theory Implications for Advertisement Claim Credibility

Retricted access

Note

First published 1977-2

Attribution Theory Implications for Advertisement Claim Credibility

Linda L. Golden

Journal of Marketing Research

Select article: Attribution Theory and Advertiser Credibility

Retricted access

Research article

First published 1974-5

Attribution Theory and Advertiser Credibility

Robert B. Settle, Linda L. Golden

Journal of Marketing Research

Select article: The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech

Retricted access

Research article

First published 1989

The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech

Clarke L. Caywood, Ivan L. Preston

Journal of Public Policy & Marketing

Select article: The Convergence of Political and Government Advertising: Theory versus Practice

Retricted access

Research article

First published 2006-5

The Convergence of Political and Government Advertising: Theory versus Practice

Sally Young

Media International Australia

Select article: Social Learning Theory: A Psychological Approach to Advertising Effectiveness?

Retricted access

Research article

First published 1983-3

Social Learning Theory: A Psychological Approach to Advertising Effectiveness?

Clive Fullagar, Julian Barling

South African Journal of Psychology

Select article: A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness

Retricted access

Research article

First published 1994-2

A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness

Rohit Deshpandé, Douglas M. Stayman

Journal of Marketing Research

1
2
3
•••
71
10 / page

Article type

Publication date

Subjects

Access