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Research article

First published 2018-7

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

Pieter De Pauw, Ralf De Wolf, Liselot Hudders [...]

New Media & Society

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Research article

First published 2025

Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

Lilei Wang, Zeyuan Luo

Journal of Travel Research

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Research article

First published 1998-02

Age Preferences in Personal Advertisements: Two Life History Strategies or One Matching Tactic?

Jeffrey Lee Rasmussen, D.W. Rajecki, Anita A. Ebert [...]

Journal of Social and Personal Relationships

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Book review

First published 1974-4

Book Review: Advertising Campaigns: Formulation and Tactics

William T. Kelley

Journal of Marketing

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Research article

First published 2016-11

Native Advertising as a New Public Relations Tactic

Kaye D. Sweetser, Sun Joo (Grace) Ahn, Guy J. Golan [...]

American Behavioral Scientist

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Research article

First published 2017-10

How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements

Sunny Jung Kim, Jeffrey T. Hancock

Communication Research

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Research article

First published 2023-12

How they got to Sesame Street : Children’s Television Workshop’s appropriation of advertising tactics for effective childhood literacy education

Steven Holiday

Journal of Early Childhood Literacy

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Other

First published 2010-6

Consumer Consumption and Advertising Through Sport

Ann L. Pegoraro, Steven M. Ayer, Norman J. O'Reilly

American Behavioral Scientist

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Research article

First published 2012-9

Evaluating the Impact of Patient Recruitment and Retention Practices

Mary Jo Lamberti, Adam Mathias, Jane E. Myles [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 1981-5

The Interaction between Comparative Advertising and Copy Claim Variation

William R. Swinyard

Journal of Marketing Research

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