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Retricted access

Research article

First published 2006-05

Rhetorical figures and the translation of advertising headlines

Karen Smith

Language and Literature: International Journal of Stylistics

Retricted access

Research article

First published 2004-06

Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising

Barbara J. Phillips, Edward F. McQuarrie

Marketing Theory

Retricted access

Research article

First published 2017-9

Rhetorical Analysis of Fast-Growth Businesses’ Job Advertisements: Implications for Job Search

Craig L. Engstrom, James T. Petre, Elizabeth A. Petre

Business and Professional Communication Quarterly

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Other

First published 2009-08

'Northern residents: Cellcom is with you': the rhetoric of Israeli advertising during the Second Lebanon War

Irit Zeevi

Media,War & Conflict

Retricted access

Research article

First published 2007-07

Local News and Perceptions of the Rhetoric of Political Advertising

Barbara Allen, Daniel P. Stevens, Gregory Marfleet [...]

American Politics Research

Open access

Research article

First published 2021-8

Experiencing multimodal rhetoric and argumentation in political advertisements: a study of how people respond to the rhetoric of multimodal communication

Jens Kjeldsen, Aaron Hess

Visual Communication

Retricted access

Research article

First published 2009-4

Presenting Consumer Technology with Pop: A Rhetorical and Ethnographic Exploration of Point-of-Purchase Advertising

Geoffrey A. Cross

Journal of Technical Writing and Communication

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Research article

First published 2016-9

How Investors Became Consumers

Edward F. McQuarrie, Meir Statman

Journal of Macromarketing

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Research article

First published 2018-9

Gifts and Nationalism in Wartime Japan

Yuko Minowa, Russell W. Belk

Journal of Macromarketing

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Research article

First published 2025

Bad Taste on the Everything App: Investigating Corporate Twitter Accounts’ Use of Countercultural Consumer Subjectivity as a Populist Rhetorical Strategy

Jake Moran

Journal of Communication Inquiry

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