Sage Journals: Discover world-class research

Retricted access

Research article

First published 2009

The Gear Model of Advertising - Modelling Human Response to Advertising Stimuli

Michael F. Cramphorn, Denny Meyer

International Journal of Market Research

Retricted access

Note

First published 1987-2

Advertising Quality in Sales Response Models

Stephen J. Arnold, Tae H. Oum, Bohumir Pazderka [...]

Journal of Marketing Research

Retricted access

Research article

First published 2015-8

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou [...]

Journal of Marketing Research

Retricted access

Research article

First published 2017-2

Measuring Destination Marketing

Yeongbae Choe, Jason L. Stienmetz, Daniel R. Fesenmaier

Journal of Travel Research

Retricted access

Research article

First published 2009

The Gear Model of Advertising - Modelling Human Response to Advertising Stimuli

International Journal of Market Research

Retricted access

Research article

First published 1991-5

Response: Modelling Advertising Awareness

Gordon Brown, Millward Brown

International Journal of Market Research

Retricted access

Research article

First published 2015-1

Evaluating Destination Advertising

Jason L. Stienmetz, Joel G. Maxcy, Daniel R. Fesenmaier

Journal of Travel Research

Retricted access

Research article

First published 2014-6

Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

Ye Hu, Rex Yuxing Du, Sina Damangir

Journal of Marketing Research

Retricted access

Research article

First published 2019-3

Digital Manipulation of Images of Models' Appearance in Advertising: Strategies for Action Through Law and Corporate Social Responsibility Incentives to Protect Public Health

Caitlin McBride, Nancy Costello, Suman Ambwani [...]

American Journal of Law & Medicine

Retricted access

Research article

First published 1979-8

Consumers’ Level of Prejudice and Response to Black Models in Advertisements

Ronald F. Bush, Joseph F. Hair, Paul J. Solomon

Journal of Marketing Research

Search results