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The Gear Model of Advertising - Modelling Human Response to Advertising Stimuli

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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First published online 2009

The Gear Model of Advertising - Modelling Human Response to Advertising Stimuli

Volume 51, Issue 3

https://doi.org/10.2501/S147078530920058X

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