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1-10 of 528 results for advertising programs

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Select article: Rankings of Advertising Programs by Advertising Educators

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Research article

First published 1996-5

Rankings of Advertising Programs by Advertising Educators

Jef I. Richards, Elizabeth Gigi Taylor

Journal of Advertising Education

Select article: Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

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Research article

First published 2025

Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

Sydney Chinchanachokchai, Fang Yang, Anan Wan [...]

Journal of Advertising Education

Select article: The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences Attitude Formation

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Research article

First published 2018-12

The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences Attitude Formation

Minkyo Lee, Robert F. Potter, Choong Hoon Lim [...]

Sport Marketing Quarterly

Select article: The FTC's Advertising Substantiation Program

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Research article

First published 1980-01

The FTC's Advertising Substantiation Program

Dorothy Cohen

Journal of Marketing

Select article: If the Television Program Bleeds,Memory for the Advertisement Recedes

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Research article

First published 2001-4

If the Television Program Bleeds,Memory for the Advertisement Recedes

Brad J. Bushman, Colleen M. Phillips

Current Directions in Psychological Science

Select article: Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

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Research article

First published 2024-4

Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Minkyo Lee, Glenna L. Read

Communication & Sport

Select article: A Study on Restroom Advertising and Its Effect on Awareness of Campus Recreation Programs

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Research article

First published 2011-4

A Study on Restroom Advertising and Its Effect on Awareness of Campus Recreation Programs

Lance P. Kaltenbaugh, Janel C. Molnar, Wesley N. Bonadio [...]

Recreational Sports Journal

Select article: Violence and Sex in Television Programs Do Not Sell Products in Advertisements

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Research article

First published 2005-9

Violence and Sex in Television Programs Do Not Sell Products in Advertisements

Brad J. Bushman

Psychological Science

Select article: Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures

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Research article

First published 2023-3

Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures

Hui-Fei Lin, Hsin-yi Sandy Tsai, Benjamin Yeo

Journal of Creative Communications

Select article: The Effect of Advertising-Focused,Short-Term Study Abroad Programs on Students’ Worldviews

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Research article

First published 2012-5

The Effect of Advertising-Focused,Short-Term Study Abroad Programs on Students’ Worldviews

Frauke Hachtmann

Journal of Advertising Education

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