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1-10 of 866 results for advertising processing

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Select article: Emotion in Processing Advertising and News

Retricted access

Research article

First published 2023-6

Emotion in Processing Advertising and News

Esther Thorson

Journalism & Communication Monographs

Select article: Motivated Processing of Peripheral Advertising Information in Video Games

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Research article

First published 2016-6

Motivated Processing of Peripheral Advertising Information in Video Games

Sungwon Chung, Johnny V. Sparks

Communication Research

Select article: Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

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Research article

First published 2006-01

Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

Hyunjoo Oh, Cynthia R. Jasper

Clothing and Textiles Research Journal

Select article: Some Thoughts on the Advertising Process

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Research article

First published 1970-1

Some Thoughts on the Advertising Process

Bent Stidsen

Journal of Marketing

Select article: Automatic and Strategic Processes in Advertising Effects

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Research article

First published 1996-10

Automatic and Strategic Processes in Advertising Effects

Klaus G. Grunert

Journal of Marketing

Select article: Sex Differences in Processing Printed Advertisements

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Research article

First published 2004-6

Sex Differences in Processing Printed Advertisements

Sanjay Putrevu

Psychological Reports

Select article: Incorporating Team Processes into the Advertising Curriculum

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Research article

First published 1997-11

Incorporating Team Processes into the Advertising Curriculum

Brett Robbs, Anders Gronstedt

Journal of Advertising Education

Select article: The Information Processing of Advertisements by Urban Young Men of India

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Research article

First published 2010-10

The Information Processing of Advertisements by Urban Young Men of India

Tuhin Chattopadhyay

Global Business Review

Select article: The Effect of Type of Elaboration on Advertisement Processing and Judgment

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Research article

First published 1996-11

The Effect of Type of Elaboration on Advertisement Processing and Judgment

Prashant Malaviya, Jolita Kisielius, Brian Sternthal

Journal of Marketing Research

Select article: The Defensive Consumer: Advertising Deception,Defensive Processing,and Distrust

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Research article

First published 2007-2

The Defensive Consumer: Advertising Deception,Defensive Processing,and Distrust

Peter R. Darke, Robin J.B. Ritchie

Journal of Marketing Research

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