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Retricted access

Research article

First published 2019-12

Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents,Peers,and Teachers

Pieter De Pauw, Verolien Cauberghe, Liselot Hudders

Communication Research

Retricted access

Research article

First published 2023-12

How they got to Sesame Street : Children’s Television Workshop’s appropriation of advertising tactics for effective childhood literacy education

Steven Holiday

Journal of Early Childhood Literacy

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Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

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Research article

First published 2019-5

Dimensions of News Media Literacy Among U.S. Advertising Students

Alice Kendrick, Jami A. Fullerton

Journal of Advertising Education

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Research article

First published 2025

Online job scams: Unveiling the impact of overconfidence,digital literacy,and algorithmic literacy on user susceptibility to false job advertisements

Jihye Lee, Mu-Jung Cho

New Media & Society

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Article commentary

First published 2025-11

Cultivating Data Skepticism: Enhancing Ethical Data Literacy in Advertising Education

Harsh Taneja

Journal of Advertising Education

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Research article

First published 2022-2

Living with Ambivalence

Stephanie O’Donohoe

Marketing Theory

Retricted access

Research article

First published 2004-09

Reviving Lolita?

Debra Merskin

American Behavioral Scientist

Open access

Research article

First published 2025-1

Clearly (not) identifiable – The recognisability of gambling content marketing

Raffaello Rossi, Agnes Nairn

International Journal of Market Research

Search results

Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents,Peers,and Teachers

How they got to Sesame Street : Children’s Television Workshop’s appropriation of advertising tactics for effective childhood literacy education

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Dimensions of News Media Literacy Among U.S. Advertising Students

Online job scams: Unveiling the impact of overconfidence,digital literacy,and algorithmic literacy on user susceptibility to false job advertisements

Cultivating Data Skepticism: Enhancing Ethical Data Literacy in Advertising Education

Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy,and Parental Mediation Backfires

Living with Ambivalence

Reviving Lolita?

Clearly (not) identifiable – The recognisability of gambling content marketing