Lolita: A name that conjures up images of preadolescent allure and perversion. The Lolita look has become a main stay not only of movies, books, and magazines but also of advertising, particularly fashion advertising. In this brief study, Galician’s model for media literacy is applied to four illustrative fashion advertisements. The sexualization of preadolescent and adolescent girls has implications for their psychological and physical well-being.
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