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Retricted access

Research article

First published 2018-9

Exploratory Neural Reactions to Framed Advertisement Messages of Smoking Cessation

Dong-Jenn Yang

Social Marketing Quarterly

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Research article

First published 2023-12

Impact of Experienced Regret on Donation Willingness: Advertising Appeal and Framing Effect

Jiansheng Tang, Heming Gong, Xuemei Bian [...]

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2010-4

Message Framing and the Effectiveness of DTC Advertising: The Moderating Role of Subjective Product Knowledge

Kenneth Kim, Jin Seong Park

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2014-5

Important Safety Information or Important Risk Information? A Question of Framing in Prescription Drug Advertisements

Amie C. O’Donoghue, Helen W. Sullivan, Kathryn J. Aikin [...]

Therapeutic Innovation & Regulatory Science

Open access

Research article

First published 2024-8

The Online Battlefield: How Conflict Frames in Political Advertisements Affect Political Participation in a Multiparty Context

Emma van der Goot, Sanne Kruikemeier, Rens Vliegenthart [...]

Political Studies

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Research article

First published 2015-11

An incongruent picture of direct-to-consumer advertising of genetic tests: Qualitative framing analysis on newspapers and 23andMe’s press releases

Jing (Taylor) Wen

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Free access

Research article

First published 2024-3

Advertising Frames and the Legitimation of the Armed American Woman

Aimee Dinnín Huff, Brett C. Burkhardt, Michelle Barnhart

Journal of Macromarketing

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Research article

First published 1991-2

Cue Compatibility and Framing in Advertising

Kevin Lane Keller

Journal of Marketing Research

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Research article

First published 2020-3

Traveling to a Gendered Destination: A Goal-Framed Advertising Perspective

Li Pan, Lu Lu, Dogan Gursoy

Journal of Hospitality & Tourism Research

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Research article

First published 2006-9

Examining Claimsmakers' Frames in News Coverage of Direct-to-Consumer Advertising

Cynthia-Lou Coleman, Heather Hartley, J. David Kennamer

Journalism & Mass Communication Quarterly

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