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Articles (12)

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1-10 of 12 results for advertising execution framework

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Select article: The Information Processing of Advertisements by Urban Young Men of India

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Research article

First published 2010-10

The Information Processing of Advertisements by Urban Young Men of India

Tuhin Chattopadhyay

Global Business Review

Select article: The Impact of Advertising Creative Strategy on Advertising Elasticity

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Research article

First published 2023-1

The Impact of Advertising Creative Strategy on Advertising Elasticity

Filippo Dall’Olio, Demetrios Vakratsas

Journal of Marketing

Select article: “Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories

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Research article

First published 2007-03

“Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories

Judy Foster Davis

Journal of Macromarketing

Select article: Can Advertising Copy Make FSI Coupons More Effective?

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Research article

First published 1997-11

Can Advertising Copy Make FSI Coupons More Effective?

France Leclerc, John D. C. Little

Journal of Marketing Research

Select article: Enhancing and Measuring Consumers’ Motivation,Opportunity,and Ability to Process Brand Information from Ads

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Research article

First published 1991-10

Enhancing and Measuring Consumers’ Motivation,Opportunity,and Ability to Process Brand Information from Ads

Deborah J. Maclnnis, Christine Moorman, Bernard J. Jaworski

Journal of Marketing

Select article: Getting viewers to respond

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Research article

First published 1989-8

Getting viewers to respond

Glen Nowak

Journal of Interactive Marketing

Select article: Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

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Research article

First published 1999-10

Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

Joan Meyers-Levy, Prashant Malaviya

Journal of Marketing

Select article: Examining Integrated Advertising and Sponsorship in Corporate Marketing through Televised Sport

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Research article

First published 2005-12

Examining Integrated Advertising and Sponsorship in Corporate Marketing through Televised Sport

Peter Smolianov, David Shilbury

Sport Marketing Quarterly

Select article: Role-Set Configuration and Opportunity as Predictors of Unethical Behavior in Organizations

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Research article

First published 1982-07

Role-Set Configuration and Opportunity as Predictors of Unethical Behavior in Organizations

Mary Zey-Ferrell, O. C. Ferrell

Human Relations

Select article: Demystifying the Effect of Social Media Advertising on Purchase Intention of Millennials: Role of eWOM and Privacy Concerns

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Research article

First published 2024

Demystifying the Effect of Social Media Advertising on Purchase Intention of Millennials: Role of eWOM and Privacy Concerns

Garima, Karamvir Sheokand

Journal of Creative Communications

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