Search results: Sage Journals

Restricted accessResearch articleFirst published October, 2010

The Information Processing of Advertisements by Urban Young Men of India

Tuhin Chattopadhyay

Global Business Review

Restricted accessResearch articleFirst published January, 2023

Filippo Dall’Olio, Demetrios Vakratsas

Journal of Marketing

Restricted accessResearch articleFirst published March, 2007

Judy Foster Davis

Journal of Macromarketing

Restricted accessResearch articleFirst published November, 1997

France Leclerc, John D. C. Little

Journal of Marketing Research

Restricted accessResearch articleFirst published October, 1991

Deborah J. Maclnnis, Christine Moorman, Bernard J. Jaworski

Journal of Marketing

Restricted accessResearch articleFirst published August, 1989

Glen Nowak

Journal of Interactive Marketing

Restricted accessResearch articleFirst published October, 1999

Joan Meyers-Levy, Prashant Malaviya

Journal of Marketing

Restricted accessResearch articleFirst published December, 2005

Peter Smolianov, David Shilbury

Sport Marketing Quarterly

Restricted accessResearch articleFirst published July, 1982

Mary Zey-Ferrell, O. C. Ferrell

Human Relations

Restricted accessResearch articleFirst published 2024

Garima, Karamvir Sheokand

Journal of Creative Communications