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Articles (140)

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1-10 of 140 results for advertising efficiency

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Select article: The Effects of Brand Extensions on Market Share and Advertising Efficiency

Retricted access

Research article

First published 1992-8

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Daniel C. Smith, C. Whan Park

Journal of Marketing Research

Select article: Truthful and efficient mechanisms for Website dependent advertising auctions

Retricted access

Research article

First published 2014-5

Truthful and efficient mechanisms for Website dependent advertising auctions

Rina Azoulay, Esther David

Multiagent and Grid Systems

Select article: The influence of different levels of musical fit on the efficiency of audio-visual advertising

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Research article

First published 2022-3

The influence of different levels of musical fit on the efficiency of audio-visual advertising

Ann-Kristin Herget, Priska Breves, Holger Schramm

Musicae Scientiae

Select article: Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency

Open access

Research article

First published 2022-1

Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency

Zhao Jiang, Dan Wu

Sage Open

Select article: Brand strategy scope and advertising spending: The more the better?

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Research article

First published 2021-2

Brand strategy scope and advertising spending: The more the better?

Ricardo Sellers-Rubio, Aurora Calderón-Martínez

Tourism Economics

Select article: Analyzing the Interdependence of Regulation and Taxation

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Research article

First published 2006-07

Analyzing the Interdependence of Regulation and Taxation

Walter Hettich, Stanley L. Winer

Public Finance Review

Select article: Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages

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Research article

First published 2024-3

Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages

Chen Yang, Jing Hu

Journal of Travel Research

Select article: AI’s Empty Efficiency: Rapid Creation at the Expense of Meaning in Student Learning

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Research article

First published 2026

AI’s Empty Efficiency: Rapid Creation at the Expense of Meaning in Student Learning

Yesenia Rivera, Jing Yang, Minjin Rheu

Journal of Advertising Education

Select article: Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs

Open access

Research article

First published 2020-1

Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs

Mansour Naser Alraja, Sarfraz Fayaz Khan, Basel Khashab [...]

Sage Open

Select article: An Efficient 0-1 Integer Programming Algorithm for Advertising Media Selection

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Research article

First published 1984-03

An Efficient 0-1 Integer Programming Algorithm for Advertising Media Selection

Nazim U. Ahmed

Journal of the Academy of Marketing Science

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