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Research article

First published 2008-9

Controlling Deceptive Advertising in China: An Overview

Zhihong Gao

Journal of Public Policy & Marketing

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Research article

First published 2014-4

Deception in Third Party Advertising in the 2012 Presidential Campaign

Kenneth M. Winneg, Bruce W. Hardy, Jeffrey A. Gottfried [...]

American Behavioral Scientist

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Research article

First published 2011-9

Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Manoj Hastak, Michael B. Mazis

Journal of Public Policy & Marketing

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Research article

First published 2012-6

Suspicious Minds: Exploring Neural Processes during Exposure to Deceptive Advertising

Adam W. Craig, Yuliya Komarova Loureiro, Stacy Wood [...]

Journal of Marketing Research

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Research article

First published 2022-1

Missing the Mark: The Long-Term Impacts of the Federal Trade Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising

Mara Schein, Rosemary J. Avery, Matthew D. Eisenberg

Journal of Public Policy & Marketing

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Research article

First published 1972-7

Surrogate Indicators and Deception in Advertising

Dorothy Cohen

Journal of Marketing

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Research article

First published 1978-2

Cognitive Effects of Deceptive Advertising

Jerry C. Olson, Philip A. Dover

Journal of Marketing Research

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Research article

First published 2021-6

Deception in weight-loss advertising: Newspaper use of press releases issued by the Federal Trade Commission

Bryan E. Denham

News Research Journal

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Research article

First published 1992-3

Comparative Price Advertising: Informative or Deceptive?

Dhruv Grewal, Larry D. Compeau

Journal of Public Policy & Marketing

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Research article

First published 1981-01

Deceptive and Nondeceptive Consequences of Evaluative Advertising

Terence A. Shimp, Ivan L. Preston

Journal of Marketing

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