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Retricted access

Research article

First published 2015-8

Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?

Huda Khan, Richard Lee, Larry Lockshin

Australasian Marketing Journal

Retricted access

Research article

First published 2018-12

Impact of Gender Cues in Advertisements on Perceived Gender Identity Meanings of the Advertised Product

Namrata Sandhu

FIIB Business Review

Retricted access

Research article

First published 2022-1

Gendering Products Through Advertisements: A Review (1973–2019) of Various Cues Employed by Advertisers

Namrata Sandhu

Business Perspectives and Research

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Research article

First published 2023-5

Emotional Cues’ Effects on Grotesque Advertising

Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma [...]

Australasian Marketing Journal

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Research article

First published 2026-4

Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest

Ziqi Guo, Lilei Wang, Dogan Gursoy [...]

Journal of Travel Research

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Research article

First published 1991-2

Cue Compatibility and Framing in Advertising

Kevin Lane Keller

Journal of Marketing Research

Retricted access

Research article

First published 2002-10

Self-Congruency as a Cue in Different Advertising-Processing Contexts

Chingching Chang

Communication Research

Open access

Research article

First published 2023-1

Using Occluded Text as a Cue Attracting Visual Attention and Preference in Packaging and Advertising

Ching-Chih Liao

Sage Open

Retricted access

Research article

First published 2014-12

Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues

Patrick Walsh, Matthew H. Zimmerman, Galen Clavio [...]

Communication & Sport

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Research article

First published 1999-3

Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Abhijit Biswas, Chris Pullig, Balaji C. Krishnan [...]

Journal of Public Policy & Marketing

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