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First published 2024-12

Optimal Contract Under Endogenous Platform Services: Implications of Tax and Advertising

Sangita Poddar, Tanmoyee Banerjee (Chatterjee), Swapnendu Banerjee

Studies in Microeconomics

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Research article

First published 2017-02

A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Lin Hao, Hong Guo, Robert F. Easley

Production and Operations Management

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Research article

First published 1990-3

Contractual Offers in Advertising

George E. Stevens

Journalism & Mass Communication Quarterly

Open access

Research article

First published 2023-02

Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers

Abhijeet Ghoshal, Radha Mookerjee, Zhen Sun

Production and Operations Management

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Research article

First published 2014-4

The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

Peren Özturan, Ayşegül Özsomer, Rik Pieters

Journal of Marketing Research

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Research article

First published 2005-7

An Empirical Study On The Effectiveness of Celebrity Advertisements

K. Tamizh Jyothi, C. Samudhra Rajkumar

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 1995-7

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Jagdish Agrawal, Wagner A. Kamakura

Journal of Marketing

Open access

Research article

First published 2013-10

The Functions of Language: An Experimental Study

Gina Redhead, R. I. M. Dunbar

Evolutionary Psychology

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Research article

First published 2009-07

The organization of creativity in Japanese advertising production

Brian Moeran

Human Relations

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Research article

First published 2023-5

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Koushyar Rajavi, Tarun Kushwaha, Jan-Benedict E.M. Steenkamp

Journal of Marketing

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