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Retricted access

Research article

First published 2014-5

Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements

James A Muncy, Rajesh Iyer, Jacqueline K Eastman

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2023-3

The Effect of Content on Zapping in TV Advertising

Maren Becker, Thomas P. Scholdra, Manuel Berkmann [...]

Journal of Marketing

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Research article

First published 2001-9

Italian Alcohol Advertising: A Qualitative Content Analysis

Franca Beccaria

Contemporary Drug Problems

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Research article

First published 2019-7

Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements

Namrata Sandhu

Business Perspectives and Research

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Research article

First published 2020-6

Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica

Regina Jihea Ahn, Michelle R. Nelson, Gail M. Ferguson

News Research Journal

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Research article

First published 2006-10

Content Analysis of Diet Advertisements: A Cross-National Comparison of Korean and U.S. Women's Magazines

Minjeong Kim, Sharron J. Lennon

Clothing and Textiles Research Journal

Open access

Review article

First published 2023-10

Artificial Intelligence in Advertising: Advancements,Challenges,and Ethical Considerations in Targeting,Personalization,Content Creation,and Ad Optimization

Biao Gao, Yiming Wang, Huiqin Xie [...]

Sage Open

Retricted access

Rapid communication

First published 2012-11

Content Analysis of the Videos Featuring Prescription Drug Advertisements in Social Media: YouTube

Mo Yang, Jeongeun Seo, Ankur Patel [...]

Therapeutic Innovation & Regulatory Science

Open access

Research article

First published 2022-10

Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis

Rui-zhi Zhang, Joon-young Hur

Sage Open

Retricted access

Research article

First published 2018-7

A Content Analysis of YouTube Political Advertisements: Evidence from Indian Parliamentary Elections

Seerat Sohal, Harsandaldeep Kaur

Journal of Creative Communications

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