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Articles (193)

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1-10 of 193 results for advertising believability

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Select article: The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising

Open access

Research article

First published 2025-4

The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising

Jong Woo Jun, Jungryum Kim

Sage Open

Select article: Is Advertising Believability Really Important?

Retricted access

Research article

First published 1963-10

Is Advertising Believability Really Important?

John C. Maloney

Journal of Marketing

Select article: Government Regulation and the Believability of Prescription Drug Advertising

Retricted access

Research article

First published 1977-6

Government Regulation and the Believability of Prescription Drug Advertising

Lon N. Larson, Mickey C. Smith, Thomas R. Sharpe [...]

Annals of Pharmacotherapy

Select article: Measuring the Believability of Advertising Claims

Retricted access

Research article

First published 1944-10

Measuring the Believability of Advertising Claims

C. M. Oehler

Journal of Marketing

Select article: A naive belief in the purposes of advertising

Retricted access

Other

First published 1987-3

A naive belief in the purposes of advertising

Antony Piepe

Health Education Journal

Select article: Perceptions of Advertising in the Newly Independent States: Kazakhstan Students' Beliefs about Advertising

Retricted access

Research article

First published 2002-5

Perceptions of Advertising in the Newly Independent States: Kazakhstan Students' Beliefs about Advertising

Jami Fullerton, Tom Weir

Journal of Advertising Education

Select article: Belief Structure of Consumers Towards Advertising: An Empirical Investigation

Retricted access

Research article

First published 2000-7

Belief Structure of Consumers Towards Advertising: An Empirical Investigation

RP Saxena

Paradigm: A Management Research Journal

Select article: The 70% Majority: Enduring Consumer Beliefs about Advertising

Retricted access

Research article

First published 1994-9

The 70% Majority: Enduring Consumer Beliefs about Advertising

John E. Calfee, Debra Jones Ringold

Journal of Public Policy & Marketing

Select article: The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength,Belief Confidence,and Attitudes

Retricted access

Research article

First published 1988-8

The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength,Belief Confidence,and Attitudes

Lawrence J. Marks, Michael A. Kamins

Journal of Marketing Research

Select article: Do Disclosure Attempts Influence Claim Believability and Perceived Advertiser Credibility?

Retricted access

Research article

First published 1984-01

Do Disclosure Attempts Influence Claim Believability and Perceived Advertiser Credibility?

Ronald L. Earl, William M. Pride

Journal of the Academy of Marketing Science

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